SEO Reader-SEO摘记

SEO(3/20): random sites

2008-03-19T21:49:00.000-07:00

SEO Chat -Authority SEO Site
Who's Really The Most Famous Blogger? -top bloggers are

SEO(3/19): Information Architecture

2008-03-19T01:21:00.000-07:00

SEO(3/18): Random read about SMM, Marketing and business

2008-03-17T18:03:00.000-07:00

google搜索引擎优化圣经

长尾理论和SEO及网络营销

 MySpace起步揭秘

卖信息给seo者：关键词数据信息服务谁来做？

Letters to the Web Strategy Editor: Social Networking Usage numbers, Facebook and MySpace：
http://www.web-strategist.com/blog/2007/07/29/letters-to-the-web-strategy-editor-social-networking-usage-numbers-facebook-and-myspace/

网络战略：利用Facebook进行网络营销

SEO(3/18): 150+ Free SEO Tools

2008-03-17T15:27:00.000-07:00

SEO Tools (136 SEO Tools)

Top ten Web Analytics Blogs -Funny analytics
Note:

Rank July ‘07	Rank July ‘06	Top Web Analytics Blogs	Score
1	3	Occam’s Razor by Avinash Kaushik	88
2	New	Google Analytics Blog by Jeff Gills	86
3	1	Web Metrics Guru by Marshall Sponder	79
4	New	Web Analytics World by Manoj Jasra	72
5	New	WebAnalytics.be Blog by AurÃ©lie Pols	53
6	New	Analytics Talk by Justin Cutroni	51
7	4	Unofficial Google Analytics Blog by Shawn Purtell	49
8	New	Lies, Damned Lies… by Ian Thomas	46
9	5	Increasing Your Website’s Conversion Rate by Robbin Steif	46
10	New	The Commerce360 Blog by Craig Danuloff	44

Free Word Tracker -Free keyword analytical tool.

Google Traffic Estimator Sandbox -Google adword, keyword revenue estimator.

Yahoo! SiteExplorer -Find inbound links, very useful.

SEO Quake -Aggregation of search engine information.

Site Map Builder - Free google sitemap generator.

SEO工具大全 -Rich content.
Note:
Google
1. Reporting Spam to Google - http://www.google.com/contact/spamreport.html
2. Use Google to search your website - http://www.google.com/services/free.html
3. Submit your website to Google - http://www.google.com/addurl.html
4. Monitor Keyword Phrases - http://google.com/webalerts (This is neat to check out however does not help that much)
5. Googles Guidelines for Websmasters - http://www.google.com/webmasters/guidelines.html (A must read new people)
6. Facts for Webmasters - http://www.google.com/webmasters/facts.html
7. Having Trouble? Contact Google Directly - http://www.google.com/ads/offices.html
8. Googles Top 3 asked Questions - http://www.google.com/contact/search.html

Froogle
1. Get your products into Froogle - http://services.google.com/froogle/merchant_email

Advertising
1. PPC with Espotting - http://www.espotting.com/advertisers...ferralTypeID=1

Website Design & Tools
1. Free Forms for your website TFMail - http://nms-cgi.sourceforge.net/
2. Validate Your HTML - http://validator.w3.org/
3. HTTP Error Code Meanings - http://www.searchengineworld.com/val...errorcodes.htm
4. Keyword Tracking - http://www.digitalpoint.com/tools/keywords/
5. Link Checker - http://dev.w3.org/cvsweb/~checkout~/...0charset=utf-8
6. Search Engine Relationship Chart - http://www.bruceclay.com/searchengin...nshipchart.htm
Bruce Clay does an excellent job of keeping this updated.
7. Link Popularity Checker (Uptime Bot) - http://www.uptimebot.com/
8. Character Counting - http://a1portal.com/freetools/charcount.htm (This is great when optimizing your title or meta tags)
9. Character Encoding - http://www.itnews.org.uk/w_qrefs/w_i...p_charsets.cfm (Ever wonder what those iso-8859-4 or utf-8 were or how to use them?)
10. Converting Hex to Dec or Vias Versa - http://www.hypersolutions.org/pages/hex.html#DectoHex
11. Ascii-Dec-Hex Conversion Code Chart - http://www.sonofsofaman.com/misc/ascii/default.asp
12. Ascii-HTML View Conversion Chart - http://a1portal.com/freetools/asciicodes.htm (This is an excellent resource when placing ascii code on your website. Remember to use the correct character encoding)
13. Ascii Chart in .GIF Format -
14. Customer Focus Tool - http://www.futurenowinc.com/wewe.htm (Tells you whether your website is focused on your customers or not)
15. Dead Link Checker - http://www.dead-links.com/ (Doesn't crawl links within Frames or JavaScript)
16. Adsense Simulator - http://www.digitalpoint.com/tools/adsense-sandbox/ (This will give you an idea of what ads will be displayed on your website before you place them)
17. Google Page Rank Calculator - http://www.webworkshop.net/pagerank_...ator.php3?pgs= (This is an advanced tool for finding out what you need to get your PR to the next level.)
18. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php(This is a great tool to find quality websites with the PR that you arelooking for to exchange websites with. This tool only looks at the homepage not the link pages. This tool looks at 10 pages or 100 results)
19. Future Google PR - http://www.searchengineforums.com/ap...e::eek:rphans/ - This is an article that tells you what datacenter your Google PR is udpated on first.
20. Keyword Analysis Tool - http://www.mcdar.net/ - This tool is a must. It's quick and easy to use
21. Keyword Density Analyzer - http://www.webjectives.com/keyword.htm
22. Keyword Difficulty Checker - http://www.searchguild.com/cgi-bin/difficulty.pl (You will need a Google API for this one)
23. Free Google API - http://www.google.com/api
24. Rocket Rank - http://www.rocketrank.com/ - This will only check the top 20 of the following SE's:
(All The Web DMOZ AltaVista Overture Excite Web Crawler HotBot Lycos What U Seek Yahoo)
Keyword Suggestion Tools:
25. WordTracker & Overture Suggestions http://www.digitalpoint.com/tools/suggestion/ - This is the best one of the three
26. Adwords Suggestion - https://adwords.google.com/select/ma...KeywordSandbox
27. Overture Suggestion - http://inventory.overture.com/d/sear...ry/suggestion/
28. Link Analyzer - http://www.scribbling.net/analyze-web-page-links Analyze the ratio of internal liinks vs. external links. This is a good tool when determining page rank leakage.
29. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)
30. Link City - http://showcase.netins.net/web/phdss/linkcity/ (This place has EVERY tool under the sun for everything you could ever possibly want)
31. Link Reputation - http://198.68.180.60/cgi-bin/link-reputation-tool.cgi (Reveals baclinks pointing to the target URL along with a link survey for eack backlink.)
32. Google PR Tools - http://www.thinkbling.com/tools.php (This guy has tons of fantastic tools. He is not as popular as some of the rest but the tools are great)
33. Protect Your e-mail address - http://www.fingerlakesbmw.org/main/flobfuscate.php (Obfuscates your e-mail so spambots don't pick it up from the Internet)
34. Digital Points Ad Network - http://www.digitalpoint.com/tools/ad-network/?s=2197 - After using all of the tools and more on this page. This has helped out the rankings faster than anything else.
35. Sandbox Detection Tool - http://www.socengine.com/seo/tools/sandbox-tool.php - Is your website being sandboxed?
36. Spider Simulation - http://www.submitexpress.com/analyzer/ - See what the spider sees on your website
37. SEO-Toys - http://seo-toys.com/ - These are some things that I had in my favorites. Some of them are okay.
38. Multiple SEO Tools - http://www.free-seo-tools.com/ - This website has a variety of misc. tools on it that you can use to better your search engine rankings.
39. Bot Spotter - http://sourceforge.net/projects/botspotter - This is a phenomenal script that will track what bots hit your website at what times. (Runs on PHP enabled websites)
40. Net Mechanic - http://www.netmechanic.com/toolbox/power_user.htm - This will break your website down and tell you any errors that you may be unaware of.
41. Statcounter - http://www.statcounter.com/- This will track your clients throughout the dynamically created pagesof your website. This is a free service. (of course I don't have tomention this to you guys)
42. Dr. HTML - http://www.fixingyourwebsite.com/drhtml.html - This will test your website for any errors that you may be unaware of and tell you how to fix them.
43. Page Rank Calculation - http://www.sitepronews.com/pagerank.html

Webmaster Forums
1. Web Pro World - http://www.webproworld.com/forum.php
2. Webmaster World - www.webmasterworld.com
3. Digital Point - http://forums.digitalpoint.com
4. Search Engine World - www.searchengineworld.com
(There are 10,000,000 others but those are some good ones)

Newsletters & Articles
1. Site Pro News - www.sitepronews.com (This guy has some great articles however he tells you up front he knows nothing of SEO)
2. In Stat - http://www.instat.com/ (This has some decent insite)
3. Page Rank Explained - http://www.webworkshop.net/pagerank....olbar_pagerank
4. Seach Engine Ratings and Reviews - http://searchenginewatch.com/reports/
5. Database of Robots - http://www.robotstxt.org/wc/active/html/index.html
(Ever wondered anything about the spiders that are out there?)
6. Guide to deisgning a website - http://www.webstyleguide.com/index.html?/contents.html - This is an online book that tells you the basics of website design.

Webmaster Information
1. Want to know where all of the Internet traffic is at? - http://www.internettrafficreport.com/main.htm

ISAPI Rewrites
1. URL Replacer - (Free) - http://www.motobit.com/help/url-repl...od-rewrite.asp
2. Mod Rewrite2 - ($39.90US) - http://www.iismods.com/url-rewrite/index.htm
3. URL Rewrite - (23.00EUR) - http://www.smalig.com/url_rewrite-en.htm

Link Exchanging
1. Links Manager ($20.00US /mo)- http://linksmanager.com/cgi-bin/cook/control_panel.cgi(This is great for the beginner however you will find out that you needto majorly adjust your pages manually in order to pread page rankthroughout them otherwise you end up with 20 pages with no PR and 1page with PR.)
2. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php(This is a great tool to find quality websites with the PR that you arelooking for to exchange websites with. This tool only looks at the homepage not the link pages. This tool looks at 10 pages or 100 results)
3. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)

Search Engine Submissions
1. Submit Express - http://www.submitexpress.com/newsletters/dec_15_00.html (A lot of people utilize this service. I don't utilize it)
2. Alexa - http://pages.alexa.com/help/webmaste...tml#crawl_site
3. AOL - http://search.aol.com/aolcom/add.jsp
4. DMOZ Dummies Guide - http://www.dummies-guide-to-dmoz.org...not_google.htm
5. DMOZ Instructions - http://dmoz.org/add.html
6. DMOZ Resource Forum - http://resource-zone.com/forum/showthread.php?t=396 (This is where you go when you website doesn't show up in DMOZ after you have submitted READ THEIR RULES FOR ASKING)
7. ExactSeek - http://www.exactseek.com/freemember.html
8. Google - http://www.google.com/addurl.html
9. Yahoo http://submit.search.yahoo.com/free/request (You must have an account)
10. Yahoo Directory Help - http://docs.yahoo.com/info/suggest/appropriate.html
11. Yahoo Express Submit TOS - https://ecom.yahoo.com/dir/express/terms(After reading the TOS for Yahoo, I would never submit my website toYahoo and pay the $300.00 to due so- Everyone, I broke down and wasforced to pay the $300.00. The website would not get past 30 for monthsand about 2 weeks after we paid it we are now number 10.)
12. Yahoo Submit Help - http://help.yahoo.com/help/us/dir/su...uggest-01.html
13. MSN - http://beta.search.msn.com/docs/submit.aspx?

Here is just a list of common-used collection, you can email me at: zsj888@yeah.net to tell me more, thank you!

My Bloglog Authenticate Code

2008-03-17T14:42:00.000-07:00

Undergoing MyBlogLog Verification

SEO(3/17): Traffic, URLs & Domain/流量、URL和主机

2008-03-17T01:07:00.000-07:00

URLs & Domains Made Fun and Interesting -Talk about some URLs/Domain question
Note：

1、

Begin each web development and business projects with SEO in mind from day one.
301 redirects don't necessarily pass all the link strength.
A static URL may be easier to maintain. More later on rewrites...
Refer to directories, not files, to avoid file extension changes.
Avoid frames and Flash-based files because frames are the creation of the devil. I'd love not to have to write any more on that point, but I should also mention Brian's advice that locational Flash is fine.
Use a single URL structure. Focus link strength of internal links.
Keywords in URLs are helpful but not critical. I really would have thought that they were more important than I've heard lately. For some reason, I'm sad about this.
Limit the parameters and don't use Session IDs. At this point, the two Ebay guys sitting in front of me looked at each other and smiled. I smiled, too.
Links are more likely to include keywords if your domain includes a keyword.

2、

One site approach. Everything is on the same domain You use subdomains and subdirectories for each separate language / country. It's also solid advice to label each country correctly: don't create germany.example.com when Deutschland is what your users call their country.

The pros of this approach are that it's easy, all links and traffic come to the same place, and yet you can still get country-specific hosting if you're going with subdomains as opposed to subdirectories. The cons are that your homepage is in the "wrong language" for a lot of users. You also have to deal with re-writing content for countries that share a language. The Australian and UK sections can't have identical content.
The Multiple site approach came next, the benefits of which are the ability to add sites one at a time and the possibility of ranking well in multiple country-specific search engines.
Of course, the blended approach is often most popular, where people are brought to a main site and are able to choose where they go from there.

Which Do YOU Need: Traffic or Customers? -Excellent post on the relationship between traffit and customers
Note：

1.A search campaign will include a combination of:

Research to find keywords, link opportunities, and current positions
Site changes to improve architecture and content
Link acquisition through content creation, link buying, and link baiting
Measuring results
And then repeat the process

2.It is important to remember that the purpose of search optimization is traffic. Some people become obsessive about rank – that is a mistake. Great！

3.Where Traffic building is largely focused on distribution and visibility, Customer building is focused on people. Building customer base can be approached from a standpoint of retention or acquisition.

4.-Retention means loyalty, giving each customer a reason to come back.

5.Really anything that you control can improve your conversion of Traffic to Customers:

The colors you use
The service that you offer
The brand feeling you create

6.To improve your bottom line you need to make a clear path of action and show clearly where visitors should go and what you want them to do. Making sure that the action that is important to your business becomes valuable to your visitor is the key to successful customer acquisition.

流量全程经营 - 关于流量的获得、过滤、保有和转化。
Note:

1.流量的获得:网站经营者既要按自己的资源和欲望规划好基础的原生流量，又要事先规划好派生流量产生的条件和路径。如果没有事先规划原生流量和派生流量的来龙去脉，计划可以认为是不够充分的。

2.过滤：从搜索引擎竞价广告或SEO来的访客，通过关键词产生了过滤作用。
软文能带来高质量的访客，而且由于转载，可以实现良好的品牌效果和流量效果。
插件广告很流氓，但技术上可以实现很好的过滤性，可以根据访客打开的目标网站或者是检索的关键词而针对性弹出。
派生流量，也就是访客通过口碑方式带来的流量，是高价值的流量。
包月广告、联盟广告、友情链接、邮件广播等，靠文字表达进行流量过滤。

界面气氛过滤、信息呈现的过滤和服务的过滤。

3、我经常奉劝想大规模做推广的朋友，先测试了你的回头率和口碑派生率再说，数字不满意之前，别做推广，先整好产品和服务。

4、网站设计也是如此。有经验的和没有经验的组织，在推动访客行为发生方面有着巨大的差异。何田以为，销售技巧中的很多内容，可以搬到网站流量转化中。

5、对流量的经营，核心是对客户利益、心理和行为的分析，必须对该领域的行业和客户有深入的理解。在任何一个服务方向，这都是一个需要长期积累才能做好的工作。对于一个网站来说，这样的人才是至为宝贵的，挖来一个，少走N年弯路，节约无数投资。换一个角度，如果你对某个领域感兴趣或有积累，最好就一直积累下去，直到成精，不要轻易切换。对客户的理解是所有能力中最值钱的能力。

如何打好免费流量与付费流量的组合拳 -从各个角度谈论如何处理免费流量和付费流量的关系。
1、免费流量指SEO、友情链接等，付费流量指各种按点击/展现/效果付费的广告和包月广告。
付费流量象西医，快速、效果明确，但代价大、效力短；免费流量象中医，缓慢、不确定性大，但长久收益大、综合代价低。付费流量和免费流量的结合，就是中西医结合，更能满足短长期利益需求，并且总体成本低。

付费流量与免费流量不仅仅是结合的关系，付费流量对免费流量有很大的促进和补充作用。