SEO(3/17): Traffic, URLs & Domain/流量、URL和主机

URLs & Domains Made Fun and Interesting -Talk about some URLs/Domain question
Note：

1、

• Begin each web development and business projects with SEO in mind from day one.
• 301 redirects don't necessarily pass all the link strength.
  
• A static URL may be easier to maintain. More later on rewrites...
• Refer to directories, not files, to avoid file extension changes.
• Avoid frames and Flash-based files because frames are the creation of the devil. I'd love not to have to write any more on that point, but I should also mention Brian's advice that locational Flash is fine.
• Use a single URL structure. Focus link strength of internal links.
• Keywords in URLs are helpful but not critical. I really would have thought that they were more important than I've heard lately. For some reason, I'm sad about this.
  
• Limit the parameters and don't use Session IDs. At this point, the two Ebay guys sitting in front of me looked at each other and smiled. I smiled, too.
• Links are more likely to include keywords if your domain includes a keyword.

2、

1. One site approach. Everything is on the same domain You use subdomains and subdirectories for each separate language / country. It's also solid advice to label each country correctly: don't create germany.example.com when Deutschland is what your users call their country.
   
   The pros of this approach are that it's easy, all links and traffic come to the same place, and yet you can still get country-specific hosting if you're going with subdomains as opposed to subdirectories. The cons are that your homepage is in the "wrong language" for a lot of users. You also have to deal with re-writing content for countries that share a language. The Australian and UK sections can't have identical content.
   
   
2. The Multiple site approach came next, the benefits of which are the ability to add sites one at a time and the possibility of ranking well in multiple country-specific search engines.
3. Of course, the blended approach is often most popular, where people are brought to a main site and are able to choose where they go from there.
   

Which Do YOU Need: Traffic or Customers? -Excellent post on the relationship between traffit and customers
Note：

1.A search campaign will include a combination of:

• Research to find keywords, link opportunities, and current positions
• Site changes to improve architecture and content
• Link acquisition through content creation, link buying, and link baiting
• Measuring results
• And then repeat the process

2.It is important to remember that the purpose of search optimization is traffic. Some people become obsessive about rank – that is a mistake. Great！

3.Where Traffic building is largely focused on distribution and visibility, Customer building is focused on people. Building customer base can be approached from a standpoint of retention or acquisition.

4.-Retention means loyalty, giving each customer a reason to come back.

5.Really anything that you control can improve your conversion of Traffic to Customers:

• The colors you use
• The service that you offer
• The brand feeling you create

6.To improve your bottom line you need to make a clear path of action and show clearly where visitors should go and what you want them to do. Making sure that the action that is important to your business becomes valuable to your visitor is the key to successful customer acquisition.

流量全程经营 - 关于流量的获得、过滤、保有和转化。
Note:

1.流量的获得:网站经营者既要按自己的资源和欲望规划好基础的原生流量，又要事先规划好派生流量产生的条件和路径。如果没有事先规划原生流量和派生流量的来龙去脉，计划可以认为是不够充分的。

2.过滤：从搜索引擎竞价广告或SEO来的访客，通过关键词产生了过滤作用。
软文能带来高质量的访客，而且由于转载，可以实现良好的品牌效果和流量效果。
插件广告很流氓，但技术上可以实现很好的过滤性，可以根据访客打开的目标网站或者是检索的关键词而针对性弹出。
派生流量，也就是访客通过口碑方式带来的流量，是高价值的流量。
包月广告、联盟广告、友情链接、邮件广播等，靠文字表达进行流量过滤。

界面气氛过滤、信息呈现的过滤和服务的过滤。

3、我经常奉劝想大规模做推广的朋友，先测试了你的回头率和口碑派生率再说，数字不满意之前，别做推广，先整好产品和服务。

4、网站设计也是如此。有经验的和没有经验的组织，在推动访客行为发生方面有着巨大的差异。何田以为，销售技巧中的很多内容，可以搬到网站流量转化中。

5、对流量的经营，核心是对客户利益、心理和行为的分析，必须对该领域的行业和客户有深入的理解。在任何一个服务方向，这都是一个需要长期积累才能做好的工作。对于一个网站来说，这样的人才是至为宝贵的，挖来一个，少走N年弯路，节约无数投资。换一个角度，如果你对某个领域感兴趣或有积累，最好就一直积累下去，直到成精，不要轻易切换。对客户的理解是所有能力中最值钱的能力。

如何打好免费流量与付费流量的组合拳 -从各个角度谈论如何处理免费流量和付费流量的关系。
1、免费流量指SEO、友情链接等，付费流量指各种按点击/展现/效果付费的广告和包月广告。
付费流量象西医，快速、效果明确，但代价大、效力短；免费流量象中医，缓慢、不确定性大，但长久收益大、综合代价低。付费流量和免费流量的结合，就是中西医结合，更能满足短长期利益需求，并且总体成本低。

付费流量与免费流量不仅仅是结合的关系，付费流量对免费流量有很大的促进和补充作用。